- Inspiretec and SystemsX launched Agent Assist, an AI tool that summarizes customer calls and drafts follow-up emails for travel consultants.
- Agent Assist integrates SystemsX’s Sense AI into Inspiretec’s travel CRM, which processes roughly £3 billion in annual bookings.
- Inspiretec Chief Executive Richard Baker stated Agent Assist handles records, allowing consultants to focus on selling.
Two Cardiff tech companies launched an AI assistant at WTM London last week that listens to travel consultants’ customer calls, writes the notes and drafts the follow-up emails automatically. The idea is straightforward: less paperwork, more time selling holidays.
What Agent Assist Actually Does
Inspiretec, a travel software provider, and AI specialist SystemsX built the tool by embedding SystemsX’s Sense AI directly into Inspiretec’s existing travel CRM. After a customer call, Agent Assist produces a summary, drafts a follow-up email and flags the most logical next steps for the consultant. The companies say customer conversations are not used to train any publicly available AI models, which matters given the sensitive nature of holiday booking discussions.
A premium tier called Agent Assist+ goes further, pulling in a travel business’s own product catalogue and policy rules to tailor the output more precisely. WTM London, where the tool debuted, ran from November 3 to 5, 2026.
The tool debuted at WTM London. Less Admin, More Sales Inspiretec Chief Executive Richard Baker put it plainly: Agent Assist handles the records so consultants can focus on selling.
Less Admin, More Sales
Inspiretec Chief Executive Richard Baker put it plainly: Agent Assist handles the records so consultants can focus on selling. The post-call write-up and email drafting that eat into a consultant’s day get handed off to the tool, freeing time for the next customer.
Managers also get something useful. The travel industry is testing AI agents across a range of tasks, and call-summary data like Agent Assist produces can double as a coaching resource, letting team leaders review interactions and spot patterns without listening to every recording. SystemsX Chief Executive Simon Powell has said the goal is practical AI that cuts workloads rather than adding complexity.
Cardiff Connections, Global Clients
Inspiretec has been based in Cardiff since 1995 and already processes roughly £3 billion in annual bookings, serving around 3 million passengers across more than 70 travel brands in 12 countries. Its client list includes TUI and dnata Travel. In November 2025, the company joined Juniper Group, an international travel technology group under Constellation Software Inc., adding resources for wider expansion.
SystemsX’s Sense technology is the AI engine powering Agent Assist.
